Penning Group Advertising

  • Project Contributions:
    concept development, art direction, photo editing and retouching
  • Client:
    Penning Group
  • Client URL:

I designed these ads to work with the client’s existing brand identity in the Leelanau/Grand Traverse market. There are many levels of information and in most cases, the ads are fractional, competing for attention with other ads on the page. It was important to organize them so that the message comes through in the proper order with correct emphasis.

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