Michigan Assessment Consortium Logo

I designed this logo in collaboration with Creative Change Mission of Grand Rapids, Michigan, for their client, Michigan Assessment Consortium. MAC is a nonprofit organization comprising education leaders, administrators, and teachers dedicated to meaningful and balanced student assessment as a tool to guide teaching and learning. Important concepts to convey included diversity, positivity, flexible standardization, balance. I also designed a secondary logo for internal use that features the acronym “MAC,” as it is commonly known. Creative Change Mission used the logo design as the inspiration for a website redesign.

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